Estudio de factibilidad para la creación de una red de tiendas barriales en el marco de la economía popular y solidaria en la zona urbana de la ciudad de Riobamba, provincia de Chimborazo. Periodo 2012 – 2013

Abstract

The IEPS as a promoter of new popular and solidarity economic models, generates from its public arena a project to strengthen the retail neighborhood retail sector, which aims to transform the traditional neighborhood store system into a compact network of stores with format, management model, standardization of processes, own institutionality and new perspectives of popular sustainable development, that at the same time be supportive. The analysis of involved of this project, finally gathered 225 shopkeepers from the urban sector of the city of Riobamba who will participate as associates to the collection center that also contemplates establishing the project; the operational flows of the collection center will be arranged according to the purchase quotas generated exclusively by the 225 direct beneficiaries; that means that the store circuit markets exclusive products provided only by the collection center, and whose characteristics correspond to two main lines: industrialized and agricultural primary, within which a series of family of products of mass consumption are determined. The proposal for the establishment of a network of popular and solidarity neighborhood shops, supported by a collection center, included a preliminary analysis of their technical and economic conditions to quantify the impact and determine its viability. The results obtained from the study generate a significant weight of decisions that will determine the implementation of the project by its managers. The generation of economies of scale linked in a sustained and solidary dimension, requires guidelines that articulate their processes and promote their results; because it has been important to generate a model of operational and commercial management that guarantees the success of the project and the guidelines on which future inquiries should be generated.