Propuesta para la implementación de una carta digital para mejorar la calidad del servicio al cliente en la Hostería Andaluza

Abstract

The present research work has demonstrated the importance the implementation of a digital menu has on the catering enterprises since its use allows improving the quality of the service, optimizing time, satisfying customer and increasing the enterprise revenues. Firstly surveys and interviews were applied were every questions was analyzed individually by means of graphical charts; while interviews were performed based on a results matrix which contains answers and conclusions about the restaurant`s customers service quality. The digital menu was developed once the information was processed, in order to do this, it was created standard recipes of each one of the dishes that restaurant “ EL ESTABLO” offers, with their corresponding calories calculations, price and features, generating this way a data backup which was used on a software from the author. One the statistical study developed on the field job, conducted to sixty clients who frequently visit this place, it was possible to identify the dissatisfaction they had for the time they had to wait until their order was delivered; so when knowing of an alternative for saving time through a digital menu, they showed total acceptance and agreement with project aimed to be launched to the gastronomical market, because ITC(Information and Communication Technologies) play an important role on business development, primarily on the gastronomical field, being important to switch the paradigms of manual order taking by an easy access and management system for both clients and staff.