Desarrollo de un sistema gerencial para el parador turístico de comidas típicas San Pablo ubicado en la parroquia San Andrés del cantón Guano

Abstract

This research aims to develop a management system in the touristic center “San Pablo” is located in the parish of San Andrés , Guano county, Chimborazo Province in order to improve service and customer care. A survey sample of 75 clients was performed to diagnose the internal and external situation as well as a SWOT analysis, in which policies and service strategies, preparation, processing and presentation of the traditional food were considered. From the results it was established that the advertising policies and strategies need to be improved for keeping a captive clientele, both in quality and service. A strategic plan was elaborated whose main motivation is the increase of new customers; it is based on the mission, vision, principles and values, and implementing policies and strategies for each one of the areas of the restaurant. The use of the manual procedures will facilitate and standardize the operation and functions to be performed for each one of the persons who work in the restaurant. To improve the level of training a suggestion box will be shown for our customers to let us their opinions