Estudio de pre-inversión para la creación de un restaurante temático enfocado en el ferrocarril de la ciudad de Riobamba 2011-2012

Abstract

This paper presents the realization of a pre-investment for the creation of a theme restaurant focused on railroad city of Riobamba, province of Chimborazo, company that is dedicated to the production and service typical gastronomic specialties of the region, with a theme and decoration environment focused on railroad city styles, for which it has a descriptive cross-sectional study for obtaining statistical data. A survey was applied to 382 domestic and foreign tourists, 97% of respondents accepted the creation of the property. Using a business marketing plan characteristics, communication plan established with their strategies to spread the company en the market. In the Technical study the design of the production plant is determined, end is divided in Area Production, Area Administrative and Area Sales with their asset costs and expenses to be used, also the production capacity of the plant is set to 260 units daily. The Legal aspect of the business is individual requiring operating permits for the constitution thereof. Regarding the environmental study is try to mitigate the damage to nature to be governed by the regulations of the Ministry of Environment. The Financial Economic Research, it has an initial investment of 111.321,65 dollars, net profit generated by the company is 0.34 cents for every dollar in sales, with an NPV (Net Present Value) of $105.571, 90 profitable, obtaining an IRR (Internal Rate of Return) of 45% in relation to the MRR (Minimum Rate of Return) of 12%, Benefit Cost Indicator shows that for every dollar invested in the company a profit of 0,84 cents, resulting in a viable project.