Estudio de factibilidad para la elaboración de macerados con frutas orientales ecuatorianas en la cuidad de Riobamba 2013

Abstract

The following research is a feasibility study for making Ecuadorian mashed fruit in Riobamba city during the year 2013, this company will be in charge of the mashed fruit commercialization and production. Several research techniques have been used such as: descriptive transversal axis for getting statistical data, field trip for the marketing study, surveys conducted to 199 people between 20 to 64 years showed that 80% would like to know the product, it was also determined that there are unmet exigencies which will be satisfied by the company in a 50%. The legal aspect of the company is unipersonal and fulfills all the requirements for its constitution. In the environmental aspect it was intended to avoid the damage of nature following the regulations of Ministerio del Medio Ambiente. The technical study determines the design of the production plant which is divided in the following way: Production area with a 218 m^2 lot, Administrative are with 34 m^2 lot, this available area allows DISMAC to have the capacity for making mashed fruit; the company will be located in a strategic area of 252. The financial evaluation showed that the project is technically feasible and profitable the (TIR) internal rate of return reaches a 13% in relation to Banco Central de Ecuador deposit rate with a 4.53%, on the other hand the (PRI) Investment Recovery Period is 1 year, 9 months, s days, the (BC) Cost Benefit is $ 1.23 it means that the company earns 23 cents per each invested dollar.