Estudio de factibilidad para la creación de un asadero-restaurante en la ciudadela Arupos del Norte, cantón Riobamba, provincia de Chimborazo 2013

Abstract

The present research work: Feasibility Study for the Creation of a Grill Restaurant at Arupos del Norte Neighborhood, Riobamba city, Chimborazo province, by applying a descriptive design in the research work, transverse axis. It was done a market study to determine the unsatisfied demand, by applying surveys to 146 inhabitants of Velasco parish, allowing this way to know their preferences: 37% eat out; 72% would like to visit a Grill restaurant to have lunch, grilled meat and stews, 38% would spend an average amount from $5 to $8 dollars; 56% chose decoration and style and 57% would like that service could be at least from 10 to 15 minutes. A technical study was developed, setting the restaurant size, the production capacity applied for 35 pax, the marketing strategies were performed. After that, the administrative and legal study, stating the personnel duties and the most efficient legal form of organization, such of the individual entrepreneur. The financial study for the Project was developed for a period of five years, receiving profits since the first year, the NPV (net present value) of $ ; IRR (internal return rate) of 34%, with a benefit- cost relationship of 1, 55 cents per each dollar invested, with a IRP (investment refund period) in one years, 4 month and 13 days, with demonstrates that it is a viable Project, reducing the environmental impact and its implementation is recommended