Diseño de la identidad corporativa del bar restaurante de la Escuela de Gastronomía; Facultad de Salud Pública; de la Escuela Superior Politécnica de Chimborazo 2012

Abstract

The present investigation searches for determining the acceptance of the corporate identity that has the Bar of the School Gastronomy ESPOCH. The applied methodology, type of descriptive investigation and of cross section, same that allowed to carry out the analysis of the information by means of the application of instruments, with the applied survey to a sample of 90 teachers, 89 employees and 374 students of the ESPOCH. After the application of the surveys of the mark acceptance it allowed the execution of the objectives proposed in the investigation developing a current diagnose. Developing the corporate identity in the product, service, price pre sale, sale and post sale, their distribution and communication. With the indicator of grater acceptance in the suvery a proposal was carried out, being the best option whit Gstronomic Point, analyzing the FODA, colors and admitted funds, size of the letter, typography, application of the publicity and promotion like stationery, standardize, tablecloth, glassware, invitation cards, envelopes and menus. The manual contains a mark design, slogan , applicable to an outer and inner decoration of the Bar Restaurant. It is recommended to apply the manual of corporate identity, with the purpose to raise awareness the products, the service and establishment to the whole polytechnic community so it can enjoy the benefits of a service and products of quality.