Estudio de factibilidad de un servicio de catering y organización de eventos en el cantón Colta durante el periodo 2012-2013

Abstract

It is important to provide a catering service for inhabitants and tourists in Colta canton to get a better development of this place. This research was carried out to evaluate the feasibility of implementing a catering service and event organization in that Canton. In order to research market and marketing the gathering information process was development by using a survey which was applied to a lot of people. Results showed that 81 % of them will contracts this service when planning an event: 50% of them will pay $ 8 dollars for pax, 56% of them think that food is a good reason for using this service, 100 % of those people would like to have an establishment withcatering service and events. The enterprise plan was defined by means of the following aspects: using a technical study of menus, production process, and production capacity. Using the commercial law was also designed the project legal form, considering legal requirements and procedures for making up and running the business.Marketing strategies were developed by using marketing Mix. In human talent management, it was established an organization system to make up the human talent designing jobs and function. Theeconomic and financial factors determined that this project is feasible. It was obtained $ 19,135.85 of VAN, 23% of TIR, three years to recover PRI, $ 1.50 with relationship B/C, $ 30,943.09 of balance point. It is recommended to provide good quality food in accordance with sanitation and legal rules when developing any event.