Estudio de factibilidad para la creación de un parador turístico en el cantón Guano, 2012

Abstract

The systems of communication allow that today we have places that are destinations, for the plentiful areas.The Guano canton is of ten considered the artisinal craft capital of the country. Guano’s exquisist products have been the reason for many illustrious visitors such as: government officers, ambassators, ministers and citizens that like quality typical food. “The Guaneño Corner”. It is a proposed area for tourists that looks to differenciate it self from the other restaurants in the Guano canton, Chimborazo province.It hope to do this by bettering the quality of food and service, keep a good relationshir between food quality and price, this will be the added value that “The Guaneño Corner” will offer the public as well as its original plates. “The Guaneño Corner” will specialize in preparing national food of this area such as: chorizo, fried pork, free range chicken soup, yaguarlocro, and chicha huevona. Currently the local and foreing visitors do not have an elegant, exclusive area that is safe and confortable with the opportunity to contribute for raising the quality of services that the county has for visitors. After carrying out the market study it would be possible to establish the public objective following the proposal of the business.This business will be formed by people of all ages that come from different cities of Ecuador, as well as some foreigners. Because of those facts that this tourist stop has the characteritics to be very suecees in the gastronomic markets. One of the goals is to make a well know tourist stop food that generates economic benefits for the community.An evaluation was done that confirms it is economically porfitable a TIR (Rate of Return) of 41.4% and Net Present Value of 67.316,7 with a discount rate of 20%, A benefit-relation cost of $ 1.26 and the time to recuperate is around 3 years.