Planeación estratégica para servicios de catering en la ciudad de San Miguel de Salcedo, 2013

Abstract

The project show consists of strategic planning catering services in the city of Salcedo. You can observe a theoretical part in the first chapters and all subsequent research description. The planning process diagnosis and management of catering services in the city, is a sample calculation for the respective survey which was achieved favorable results for strategic planning catering services. It was deduced the ignorance of caterers in the city, deficiency of service and customer care by individuals and establishments that offer food for events. The frequency was determine, the day, and the services that the customers require to organize an event. Management policies were determined for companies engaged in catering, general policies, policies for different areas of De Company, positions and functions for the employees of de company, A strategic developing plan was developed to improve the management processes and catering services of the companies, Subsequently the specific functions manuals were developed, and the minimum requirements for each of the offices of the company, the functional organization and investment in physical space required. The management of strategic planning is of great importance, not only because it marks the horizon but the way to go, as well also the main operating guidelines governing the line of business and the market. The management of strategic planning is of great importance, not only because it marks the horizon but the way to go, as well as also the main operating guidelines governing the line of business and the market.