Estudio de Factibilidad para la Creación de una Empresa de Garnish para Eventos Sociales, en la Cuidad de Riobamba, Provincia de Chimborazo 2012

Abstract

Research with descriptive and vestigative desing in the Creation of a Garnish Company for social events, in Riobamba city, Province of Chimborazo 2012. The market research was realized with marketing strategies to 399 persons to determine the unsatisfied demand. Five surveys were taken for the business plan: Techical Survey, capacity of production and product process, Loyal Survey, legal form and the requirements for its opening. Marketing analysis, distribution price and communication plan, human resources, profile, expenses, staff selection and recruitment and environmental survey and corrective actions of the Project. For that development of the researt it requires an initial invest of 22576,20 dollars, while projecting a period of five years to abtain an Internal Rate of Return (IRR) 43% Net present Value (NPV) $ 22291,17 with a cost-benefit of 0,50 cents per each invested dollar, and the investment recovery period (IRP) in the second year.