Estudio de Factibilidad para la Creación del Restaurante la Posada del Chagra Aventurerod, en el Barrio Güitig, Parroquia Machachi, Cantón Mejía, Provincia de Pichincha 2012

Abstract

The following research with descriptive and investigative design was applied as a Feasibility Study for the implementation of “La Posada del Chagra Aventurero” Restaurant in Güitig neighborhood, Machachi Parish, Mejia Town, Pichincha Province. For the marketing and market research, it was collected some information through the application of a survey directed to 117 visitors of the protected area of Cotopaxi National Park. The company plan was determined through technical, legal and commercial aspects, marketing strategies. Personnel management, economical and financial aspects; is determining in this way the size of the company in production capacity and viability in order to offer highland typical food at the restaurant; which is the most preferred in the menu. It was proved that the project is feasible to be carried out through an initial investment of $ 65.243,13, getting an IRR (Internal Rate of Return) of 62,194%. With a NPV ( Net Present Value) of 139.568,20, and getting a benefit-cost ratio of $1,43 cents per each invested dollar; these data a P,R.I. (interrelated economic issues) will be obtained the second year of operation.