Estudio de Factibilidad para la Creación de una Panadería, Pastelería y Repostería El Dulce Aroma Francés, en el Cantón Baños de Agua Santa, 2011

Abstract

This research proposes: feasibility study for the implementation of a bakery, pastry and baking the sweet smell French. Research experimental method was obtained by through be survey. Moreover a universe of 387 union neighborhood residents to determine the preferences. Processed products and the feasibility of implementing the business. In baking preferences there is a wide range of products: bread, cakes and desserts. Through marketing were established comercial characteristics of the products, sales forecasting, communication plan with appropriate strategies for the project to begin operating with operations, using an organizational structure was developed operational plan. Noting that the project is feasible with an initial investment of $ 103.025,18 dollars, gave a T.I.R. of 40.85%, with a V.A.N. of $ 123,613.07 and cost benefit of $ 2 to 17 cents; varied products that have the bakery, pastry and confectionery cover the needs required by consumers wanting our product, taking into account that the main added value is all the experience and great service to keep customers coming back.