Propuesta para la Creación de la Cafetería Temática Carmesi-Souvenir Riobamba del 2012

Abstract

The population of a city of Riobamba needs a place that sells things like souvenirs. In this city there is no place that sells souvenirs and coffee of high quality. The objective is to develop a feasible project that permits the creation of a thematic coffee shop. To determine the unsatisfied demand and preferences of potential customers. The present research shows that on the Tarqui and Villarroel Streets, in the center of Riobamba. It will be during one year. The population of Riobamba is agreement that employ a thematic coffee shop; where the clients have souvenirs available of that way the company will be present, not just when it is in the local but also at home. It is identified, that the majority of the population consumes coffee daily like a favorite drink, the people interviewed prefer a thematic place. The creation of a logo is very important to show a good impression and a good image.