Estudio de Factibilidad para la Implementación de un Delicatessen que Oferte Alimentos y Bebidas a Base de Vegetales, Hortalizas y Frutas Orgánicas en la Ciudad de Riobamba 2011

Abstract

Research with participative entrepreneurship methodology for the implementation of a delicatessen that offers food and beverages based on organic vegetables, fruits and vegetables. A survey was applied to a sample of 400 inhabitants of the city, in socio-demographic characteristics of unsatisfied demand and acceptability of the establishment; the data obtained were tabulated in the Microsoft Excel Program. Through the marketing plan, commercial characteristics were established, sales forecast, communication plan with their strategies so that the project begins with its operations. Proving that the project is feasible through an initial investment of $ 68 796.90 dollars, an IRR (Internal Rate of Return) of 90% was obtained and a cost-benefit ratio of 0.68 ctvs. for every dollar invested. The products that are going to be offered in the Delicatessen will cover an unsatisfied demand of 55% offering a diversity of products for all tastes, ages and budgets.