Estudio de Factibilidad para la Implementación de un Servicio de Catering Infantil en la Ciudad de Esmeraldas, Provincia de Esmeraldas

Abstract

This study has the objective: Develop a feasibility study for the Implementation of Children’s Catering Service, the following objectives: conduct market research, determine the business plan and carry out the feasibility of the project. For market research and marketing information was gathered through the application of a survey, the plan of the company as defined by aspects: technical, commercial law, marketing strategies, talent management and financial economics, and project feasibility through the financial evaluation, as results are known target market requirements the business activities and customer preference, in the technical study defined menus, recreational facilities and activities to develop in the events, established the legal form of the project, the relevant legal requirements and procedures for its establishment and operation, develop marketing strategies that are designed with an identification mark of the company, was established a system of organization for the formation of human talent, assigning roles and functions, it was determined that the project is profitable, it was set value $ 20 as sales price menu with an initial investment of $ 70,830.96, yielding an IRR (internal rate of return) of 99%. This proposal has led to a real investigation to determine the feasibility of a project and its future performance with the various services that require a Catering Service Child.