Mejoramiento de la calidad y diversificación del servicio de la empresa J&S Catering Service.2011

Abstract

In the present investigation was the analytic deductive method used to apply the improvement to the service quality and diversification of the Enterprise J&S Catering Service in Riobamba, whith a sample of about 100 possible clients to which through surveys was offered a catering Service package and table point, babysitter Service and recreation for children, attention for clients and full or partial event organization. Through marketing a sampling at the sector was applied to determinate the client´s preferences, under the mode of several questions, with the following results: 61% of the respondents prefer the full Service package; 89% also ask for babysitting and children recreation; 55% apply only for the reception hall; 62% would contract the all event Service and finally 9% request the organization of the event at home with the use of tents and space hearts. To offer a better Service and to optimize the client´s time, it is expected the expansión of the local with a capacity for until 300 people, pretending a full Service, offering a pleasant atmosphere that permits to enjoy the enterprise´s offers.