Plan estratégico de la carrera de Turismo, extensión Norte Amazónica, de la Escuela Superior Politécnica de Chimborazo, período 2018-2022

Abstract

The current reserch work is aimed to design a strategic plan for the Tourism Career in the extension in northernAmazon AtEscuela Superior Politecnica of Chimborazo, period 2018-2022. An interview to the Tourism School Director as wll as interviews to teachers, students and graduates were applied for the development of this research. Once the analysis of the information was carried out through a situational analysis, it was known that the tourism career does not have strategies in institutional áreas of prioritization in order to achieve the fulfillment of the mission, vision, objetives and activities that are being done empirically. It was necessary to develop a strategic plan, wich details the internal and external factors that contribute for the benefit or against the career in one way or another. Base don this analysis, the strategies that will drive progress, improve administrative procedures and designa n adequate plan to achieve positioning in the market were established by establishing the processes and functions that detail what all those involved must do. The importance of the Strategic Plan in the tourism career in the extension in northern Amazon región could be observed since it depends onn the sucess or failure of the career, being the basis of the multiple actions taken to improve the administrative part. That is why the strategies proposed must be carefully applied since the offerings to students, teachers and collaborators must be fulfilled, so that they feel completely satisfied and thus achieve recognition as a prestigius career at local, national and international level because of their knowledge.