Proyecto de factibilidad para la creación de la Empresa “Aceros y Procesos” productora y comercializadora de pernos en todas las medidas, en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The feasibility project for the creation of "Aceros y Procesos" producer and trader Company of bolts in all the measures in Riobamba city, it has like objective determining the project´s feasibility in order to support the investor decision. The research was qualitative and quantitative, at the same time techniques like the survey through the questionnaires application carried out to the urban population inhabitants from the canton, the interview to the marketer sellers and the observation of buying behaviour from the clients. This allowed establishing the product acceptation, the existence of unsatisfied demand in the market and the collecting relevant information of the competence related to prices and consumer preferences. From each one of the study stages developed in the proposal, it was known the project feasibility and convenience, through; analysis of the main financial indicators of evaluation such as VAN of 82.398,94 USD, TIR (Internal return rate) of 43, 19%, benefit-cost of 2, 06 USD, investment recovery period in 2 years and besides the environment impact level that could be generated if there is not an appropriate handle of solid and liquid waste. The study proposes to execute the project, showing its feasibility in each study stage, in order to assist the unsatisfied market necessities and contributing positively not only to the development economic local but also in the employment generation.