Proyecto de factibilidad para la creación de los talleres artesanales del GAD Parroquial de Ingapirca, del cantón Cañar y provincia del Cañar, período segundo semestre del 2017-primero del 2018

Abstract

The objective of this research work is to analyze the viability of the feasibility project for the creation of craft workshops of GAD (Gobierno Autónomo Descentralizado) Ingapirca parish, in Cañar city of Cañar province, during the period of second semester of 2017-and the first semester of 2018, in this way encouraging the contribution in the field of production and marketing of handicrafts. To develop this project, they were applied interviews and surveys to artisans and tourists who visit this place. This information allowed knowing the lack of support for projects of entreprencurship and social development of handicrafts for an adequate organization of production and marketing processes in the national market. The proposal consists of the execution of all the previous studies, their strategies and tools such as the SWOT that allow to see the viability of carrying out the proposal of the craft workshop. The market survey determined that the best-selling products are hats and scarves. The financial study with an Internal Rate of Return of 34.36% justifies the return of investment and the time in which the investment will be recovered is one year four months. This technical analysis guarantees the feasibility of the project, thus being able to offer a good service to tourists who visit this place. It is recommended to implement this project in order to contribute to the development of the productive matrix of Ecuador.