Análisis de la funcionalidad publicitaria de los carteles interactivos del GAD de Quito y propuesta de un sistema de información interactiva para el GAD de Riobamba.

Abstract

This research aims to analysis of the functionality of the quad gad interactive posters and proposal of an interactive information system for gad of riobamba and verify if they contribute with improvements in the quality and distribution on information and the resolution of communication problems between users and institutions. The study was base don a documental and field bibliographic compilation, and a descriptive and exploratory typology that iincluded 97 citizens from Quito, 96 from Riobamba, and the directors of the communication department of these entities. Throug the application of techniques like observation, survey and interview, a clear idea of the function of these posters was gotten. The investigation determined that the interactive posters of the Metropolitan Districs of Quito have more technical and functional criteria for the elaboration, location and supervisión for their own in relation to the Decentralized Autonomous Govermment of Riobamba. As conclusion, the the Metropolitan Districs of Quito maintains a closer relationship with the citizenship through an adequate visual communication, an aspect that should be taken into account by the Decentralized Autonomous Govermment of Riobamba for a future implementation in favor of the riobambeños Community. Finally, it is recomended to take into account the application and processes investigated on interactive posters for future implementation in the Decentralized Autonomous Govermment of Riobamba.