Diseño de un producto turístico para la parroquia Cubijíes, cantón Riobamba, provincia de Chimborazo

Abstract

The purpose of the present research is to design a tourist for parroquia Cubijíes, located in Riobamba county, Chimborazo Province, Through The collection of primary, secondary information and field research. It made different situational analysis about the parroquia such as: physical apace, sociocultural, economic productive, energy and connectivity, citizen participation, and applied surveys to domestic and foreign tourists that are a total of 253.335 people. To attract the attention of customers, it designed a marketing plan based on direct distribution channels, a communication plan through a slogan, a web page design, and other media which will contribute to client acquisition to ensure success. The product is based on two tourist packages that include tourist and cultural activities; for the tourist product operation will set up a community tourism center. The financial study determines that the initial investment will be 228.37, giving a NPV of 7747.36 that is positive of a C/B RATIO; being instrument of 1.28. the time to recovery the investment is after the fourth and fifth year, reaching the IRR of 26 %. Finally, it concludes that the tourism product has important cultural, natural and tourism potential, which would be a great aid to achieve the development of parroquia Cubijíes. Key words: TOURIST PRODUCT, TOURIST POTENTIAL, COMMUNITY TOURISM