Estudio de factibilidad para la implementación de una Finca Agroturística en la comunidad 24 de Julio, parroquia San Sebastián del Coca, cantón Joya de los Sachas, provincia de Orellana

Abstract

The present work proposes to conduct a feasibility study to implement an agrotourism farm in the 24 de Julio community, San Sebastian de Coca parish, Joya de los Sachas canton, province of Orellana. The literature review and the field trips were used. The current supply and tourist attractions were identified evaluating the tourist potential; these destinations might be visited frequently to enjoy their flora and fauna. The actual supply was determined using 30% of unmet demand. This percentage was established according to the project expectation. The business strategy, the hut desing and the marketing study were formulated in the technical viability. On the other hand, the environmental impact was studied using the Leopold matrix. Thus, 176 positive impacts and 64 negative impacts were identified. The enterprise was organized with an operation manual and regulations for staff and visitors. The project was based on Ecuadorian laws related to the public sector. According to the economic study, a total investment of USD 145 300.46 was determined. The costs, incomes, balance sheet, cash flow and breakeven point were estimated. The net present value (NPV) of USD 420 825.98, the cost benefit relationship of 1.90 and the internal rate of return (IRR) of 26% with a four-year payback period were calculated in the financial evaluation. It is concluded that the project is feasible, since it generates economic, social and environmental benefits.

Key words: SELVA ALEGRE AGROTOURISM FARM – FEASIBILITY STUDY – TOURIST ATTRACTIONS.