Análisis de los elementos iconográficos de la cultura Chorrera para el desarrollo de una familia tipográfica.

Abstract

The iconographic elements of the Chorrera Culture for the developed of typographical family were investigated, investigating their history and evolution, cultural activities and beliefs, especially their used and chromatic using the research thecnique analyzed and observed piece by piece each trait and similary, in order to obtain data that were used in the application. Through the investigation of the Chorrera Culture, a total of 29 archaelogial pieces were obtained: 19 pieces of the Weilbauer Museum of Pontificia Universidad Catòlica, Quito, and 10 pieces if the Benjamin Carrion Museum of Casa de la Cultura Nùcleo de Chimborazo. In order to classify each of the archaeological pieces, it was decided to make an analysis card for each one, then to abstract the icons, most representative of it, and to use it in the creation of the new typographic family. The inductive method used helped to determine the traits to developed the new typographic family. It was concluded that the creation of the new typographic family will be able to revalue its identity of the culture that stood out for its resistance and its contribution to the construction of the Ecuadorian people, trying, to transmit to the new generations these ancestral values, with its vision and the sense of The life that was impregnated in each one of these features. It is recommended to use this typography in labeling at 36 points minimum for greater readability and comprehension, to Graphic School to have a better help in books or information of cultural subjects for s better contribution in the investigations.