Investigación sobre la televisión tradicional frente a la televisión vía streaming on demand como un nuevo medio de comunicación.

Abstract

The aim of this research was to study the traditional televisión facing to televisión via streaming on demand as new means of communication, to do this a data collection has been carried on different types of televisión systems through a field research, base don this was obtained parameters such as: image quality, coverage, Price, content type, signal reception and devices in which the different systems can be observed. In order to determine if streaming TV Works alternately in front of the traditional TV, surveys and interviews were carried out to an indeterminate target audience, to know which are the most used platforms for this type of service and if the channels and programs that are transmit through this system reach a level of acceptance, so this could be determined as a new means of communication and dissemination. The results obtained show that these two systems are operating alternately with 64.9% among respondents, but most user use them as entertainment media rather tan as media and people within the country prefer in many cases of international production. For this reason, a better use of these tolos should be implemented, by means of in-depth analysis on speed and regulation criteria, also on some channels with unofficial information, in addition the qualify of production should be improved within the local and national levels, so its development as a new means of communication will be effective.