Diseño de un Modelo de Gestión de Marketing Turístico para fomentar el desarrollo local del cantón Muisne provincia de Esmeraldas, período 2015

Abstract

The main purpose of this research is to foster the tourism in Muisne Canton, located in Esmeraldas Province, so the population can participate in the development of the area guarantying the improvement of civic life in the social, cultural, environmental and economic aspect as well as harness the natural resources in order to discover customs, traditions, gastronomy, flora and fauna of the area. The Tourist Marketing Management Model is made up of four chapters containing a logical sequence and applying the survey as well as the inductive and deductive method as collecting technique in order to look for relevant information about the universe of the research, the characteristics of the target audience and the quality of the sources in order to increase the affluence of national and international visitors in Muisne. The strategies proposed in the project will allow promoting the tourism, generating jobs for the inhabitants to generate incomes in the area. This will increase the commercialization of goods and services facilitating the positioning and loyalty of the product into the visitors' mind. The importance of the research has to do with the development of Muisne Canton increasing the tourism and working together with authorities to shift the inhabitants' point of view and improve their quality of life and offer quality and efficient services and products.