Modelo de gestión turística sostenible y su incidencia para el desarrollo de la Comunidad Guangashí-La Tigrera del Cantón Pallatanga Provincia de Chimborazo.

Abstract

This research is titled: Sustainable Tourism Management Model for the progress of the community Guangashi-La Tigrera in the canton Pallatanga, which was developed to strengthen the cantonal tourism management, considering the community reality and municipal planning. The methodology that was used is applied, descriptive and explanatory documentary. The situational analysis shows tourist vocation of the community Guangashi-La Tigrera as a recreation area and tourism promotion the physical, economic, productive, cultural and tourist systems were analyzed. In the second objective, sustainability matrices were done in which the following indicators were analyzed: 57% economic, socio-cultural 45% and environmental 56%. In the third objective the basic conditions are advertised, components, communication lines and finally the management model is developed in compliance with a regulatory framework, correlated dimensions, and to stablish strategies. In conclusion the community requires a tourism organization that allows to manage development processes coordinated from the different institutional and intersectoral instances making the tourist to ender the community leave satisfied. It is recommended to socialize this management model through the GAD Pallatanga with community leaders and tourism workers to propose joint and integrated actions.