Análisis de la iconografía expresada en las artesanías de la Asociación de Mujeres Autónomas de Pulinguí para el desarrollo de un plan audiovisual.

Abstract

The aim was to analyze the iconography expressed in the crafts of the Association of Autonomous Women Pulinguí, San Andres Parrish, Guano County, for the development of an audiovisual plan, which looks for satisfying an essential need for the mentioned organization, to document their information, demonstrating they are engaged and have the icons meaning embodied in their quilts. The co-participant observation and interviews with community residents and female members of the organization, the written reports of each of the recordings made for better management of audiovisual material was used for the development of the documentary. Once identified these factors, it was proceeded to the recordings by a literary and technical script to achieve the final product, using video, lighting and photography equipment, which allowed the production and post production of this video. 3 types of icons embodied in their quilts, concerning worldview, zoomorphic, fitomorfos and religious, including the cat, the alpaca, flowers, mountains and stars respectively were analyzed, being these the only ones who endure in their cultural identity The documentary is informative, it has real testimonies about the researched organization, and meets the needs required by the investigation. Both the community and the association are losing their cultural identity, because they are focused on the field of marketing and profitable economy, so it is necessary to design models that be according to the needs of their prospective consumers, the foreign tourists. It is recommended for further research regarding the culture of these people, to propose new strategies for their identity recovery, and design iconography based on their culture or fusion them with modern styles.