Desarrollo de un documental cultural y revista digital para promocionar las expresiones artísticas contemporáneas en la ciudad de Riobamba.

Abstract

The research was developed in order to promote contemporary artistic expressions in the city of Riobamba by a documentary video and a magazine based don the criteria of the representatives of the cultural Center of Chimborazo, engineer Guillermo Montoya, where he said that contemporary artist are creating cultural movements in the city are: Jonatán Uboldi in dance, Ramiro Alvares Cadena in painting, Gerard Garcés and Nelson Melo in music, where state that they the ideal artists to be part of the documentary video and digital magazine. The Group objective to which was directed this research are students of the school of design graphic of ESPOCH, which had features common in them areas demographic, psychographic, and geographical. Through the technical of the observation is determined that are the people that more consume art in the city, because seek benefits for knowing and learning on about artists of the city. For the realization of the documentary and digital magazine investigated career, biography, anecdotes, and recognition of each one of the selected artists. Using methods, techniques, equipment of recording and areas of the design is executed the material visual. The results were gathered through the survey technique, once made the dissemination of the visual material (information technology) and communication more consumed by our target group TIC´S giving the following results: an acceptance of 100% to the presentation of visual material, the next stage was to measure the percentage of interest of contemporary cultural expressions obtaining as result 39% dance 33% music and 28% painting of a total of 117 votes. In conclusion the audiovisual material and digital magazine had a great reception by the target audience, thus spreading the contemporary artistic expressions of the city of Riobamba. It encourages institutions and cultural managers to continue promoting our contemporary artists through these means of communication, to strengthen the development of cultural growth in the city.