Diseño del observatorio turístico para la planificación y gentión del turismo del cantón Alausí, provincia de Cuhimborazo

Abstract

The present work research purposes: To design a tourist observatory for planning and management of the tourism of the Alausí Canton, Province of Chimborazo; it was defined the design of touris information, systematization of available information, produce tourist information through digital mapping and structuring of tourist observatory, using qualitative and quantitative methods, taken from primary and secondary sources. As results, in the design of touristic information, it was identified the fields, categories, elements and indicators, that in a future will determine the developmen trends of tourism in the canton. In the systematization of information, the information was lifted defined in the indicators, which was performed by field research and consultations to technical staff of various institutions, which are found linked directly and indirectly in the tourism activity canton. In the next moment of the project it was proceeded to produce tourist information through digital cartography, in which elaborated geo-referenced thematic maps were, that allow to complete information in a graphical form, thus improving the display of the Touristic Stage. Finally it was proceed to design the purpose of Touristic Observatory of the Alausí Canton, which it is mainly based on the actual legistation and base on the indicators: setting the mínimum of staffing requirement, its specific functions, the image, the visión, the mission, the values, the principles, the internal and external relations, sustainability analysis, and an estimated Budget for its implementation, the same amounting to a total of $199,587,14 USD in the first year. It is concluded that the Tourism Observatory is a tool for tourism planning and management of the Alausí canton, the information must be updated permanently.

CLUE WORDS: TOURISTIC OBSERVATORY, TOURISM MANAGEMENT, TOURISM PLANNING