Determinación de factibilidad para la creación de una hostería en el cantón Alausí, provincia de Chimborazo

Abstract

The purpose of the present research is to determine a feasibility for the creation of a lodge for Alausí County – Chimborazo Province. The research was conducted through the analysis of secondary information, participatory process and primary information collected with field trips. At the same time, the current situation of this county was analyzed through a situational diagnosis determining the profile of domestic and foreign tourist and needs by applying surveys. On the other hand, it identified domestic and foreign tourists as potential customers who visit the county. Besides the technical study established the implementation and equipping of the lodge, which will have a capacity for 25 people daily for lodging and feeding services with complementary services. In addition flow charts by processes, recipes and preparations for feeding services, lodging and all requirements for operation were defined. It made the marketing study using the 4Cs. Also it structured the organizational functioning of the company with its functions manual and regulations, taking into account that the project is supported by Ecuadorian laws. Besides the environmental study was applied through the Leopold matrix and made a mitigation plan, then the economic study determined that the total investment of the project is $ 200111. 38, and then calculated cost- revenue, income statement, general balance, cash flow and balance point. In financial evaluation calculated the VAN $ 155962.53; the relation B/C: $ 2.27: the PRC: 3years; 3 moths and the TIR: 15.5%. Finally, it concludes that the project is environmentally, socially and economically feasible.

Keywords: feasibility study, environmental impact, tourist attractions