Estudio de factibilidad de una ruta turística del patrimonio cultural material e inmaterial del cantón Guano, provincia de Chimborazo

Abstract

The present investigation proposes: a study of feasibility a touristic route of the cultural heritage, material and immaterial of Guano County, province of Chimborazo; by means of a participative process was reached to collect primary and secondary information, surveys were applied to national and foreign tourists. It is determined that the 94% of national tourists areas able to know the touristic route, as well as the foreign touristic with a 92%,with the inventory 30 attractions, 28 cultural, 2 natural, the technical study establishes the implementation of a touristic route that counts with microcircuits named: Cultural Guano, Gastronomic Guano, Artisanal Guano. Furthermore ,3 packets with complementary products for its commercialization. Strategies of mix marketing commercialization were established (4c) to possess it into the touristic market. For an adequate operation of the touristic circuits the rough the figure by means of a management model ,by applying the Lazaro Lagos Matrix, it is determined that the project is viable environmentally positive,and will contribute to the preservation of the nature and culture the financial study of the project determines that the initial investigation will be 135.809,34 with an internal Returun Rate of 41%,a Current Net Value of 241.646,47 and a realion of B/C that for each inverted dollar that is going to recover $1.60 cents of dollar,the recovering period of the assets -time of the project is years in relation to the five year of last time of the same ,witch means that the touristic product in viable.

Key Words: Feasibility study,Touristic Route,Cultural hereditage ,material Heritage,Immaterial Heritage