Validación de la norma de calidad: Turismo comunitario en los ámbitos de hospedaje y alimentos & bebidas, para comunidades que gestionan turismo en el territorio ecuatoriano

Abstract

This thesis was based on validating the quality standard with regard to community tourism in the areas of: accommodation, food and beverages, for the communities which manage tourism in Ecuador. By searching information to validate the quality standard, a comparative analysis was carried out between the standard with the principles of Community-Based Tourism and the quality criteria, it was also possible to gather secondary information on the theoretical bases and philosophical principles related to the tourism and the community quality, some tolos were developed, the study population was determined, the simple was selected, the information was socialized and a fiel visit to each selected Community Tourism Center CTC was carried out. Furthermore, it was posible to develop an improvement plan with the observations gathered in the confrontation with the Community principles and the quality criterion along with the collected information from the pilot implementation and the criterion of experts that served to validate it. The study determined that the influence of the Community principles and quality criterion reach the 87.42% and 98.80% respectively demonstrating that this standard meet the demanding expectations of the community and touristc quality. It is recommended that the standard should be socialized with the Ministry of Tourism, for its review and approval as a single standard of quality for CTC´s at national level.