Revitalización de creencias y cosmovisión de la comunidad Shuar Atahualpa, de la parroquia Taracoa, cantón Francisco de Orellana, provincia de Orellana a través de la innovación de productos para su rescate y difusión

Abstract

The risk of losing the identity of the Shuar community due to the change in customs and social practices has caused the rupture of historical identity ties with traditions, which has led to a rejection of ancestral values and practices due to the lack of interpretation and adequate transmission; for this reason, it is proposed to revitalize the beliefs and worldview of the Shuar Atahualpa community of the Taracoa parish through the innovation of tourist products, motivating their diffusion and rescue. The methodology used was qualitative, descriptive, exploratory and field, observation techniques, bibliographic research, application of surveys, interviews and filling out forms were used. The instruments used were a questionnaire, questions for the interview, the registration form and inventory of intangible cultural heritage and an interactive form for children, this for the collection of information; Consequently, with the information collected, innovative teaching material was chosen that encompasses the beliefs and worldview of the community for its dissemination. After applying the instruments, it was determined that there were 16 relevant characteristics of the beliefs and worldview of the Shuar community, which encompass ancestral beliefs, gastronomy, music, dance and traditional clothing, as well as oral expressions in the form of stories and songs. With these characteristics, a mini-comic book was created with teaching material, such as word search, called JEMPE and a cultural digital puzzle with representative illustrations of the same called Uniting Our Culture. It was concluded that the Shuar Atahualpa community has valuable potential in its beliefs and worldview, providing unique opportunities for the conception and evolution of an innovative tourism product through a mini-comic book together with a digital cultural puzzle, which are recommended to be actively promoted both in the community and among visitors.