Estudio de factibilidad para la creación de un establecimiento especializado en comida vegana en la Ciudad de Tulcán, 2024

Abstract

The vegan lifestyle is a trend that is expanding at an accelerated pace within the global and national context. Tulcan city is immersed in this boom, motivated by respect for animals and the non-consumption of animal-derived products. There are almost no gastronomic establishments in the city that are dedicated to the sale of vegan food. Therefore, the objective of this research was to conduct a feasibility study for the creation of an establishment specializing in vegan food in Tulcan canton. The methodology employed was descriptive in nature, with the objective of describing the facts. Surveys incorporating 15 questions were used as a data collection tool, with 96 inhabitants of the city surveyed to ascertain the degree of acceptability of the establishment in the locality. Additionally, bibliographical information from books, scientific journals and archives was consulted to justify the study in question. The results of the analysis indicated that 95.8% of the surveyed individuals expressed support for the implementation of this type of establishment in the sector. The financial study yielded a favourable evaluation, with an investment of $16,984.33 required. The project has a positive net present value (NPV) of $62,500.61, a benefit-cost ratio (BCR) of $1.39, and a payback period (PRI) of 2 years, 4 months and 10 days. In this context, it is concluded that the necessary conditions are in place for the establishment to open in the future, given the acceptance of the inhabitants of the canton and the gastronomic offer.