Proyecto de factibilidad para la industrialización y comercialización de productos de maíz blanco en la Parroquia la Magdalena, Provincia de Bolivar, año 2023

Abstract

The main objective of this research was to carry out a feasibility study for the industrialization and marketing of corn in the La Magdalena parish, in Chimbo canton, Bolívar province, with the purpose of improving the marketing and economy of the producers of this town. The methodology used in the project adopted a mixed approach, combining quantitative and qualitative analyzes to obtain a comprehensive view of the context and market needs. Surveys were applied to both producers and consumers in the parish, which was essential for collecting valuable information for the project. These surveys allowed to identify current corn cultivation and marketing practices, producers' expectations regarding possible improvements, and the preferences of local consumers. In addition, a market study was carried out that made it possible to identify demand and supply, thus determining the unsatisfied demand for the product. The necessary resources were also considered, including direct and indirect labor, as well as the costs of manufacturing and marketing the products. Thus concluding that there is a positive scenario in the idealization of this project since the financial study demonstrates a positive Net Present Value (NPV) of $283,973.59 and an Internal Rate of Return (IRR) of 36.06%. It is recommended that investors use this document as a technical guide for making the investment since optimal profitability and rapid recovery of the investment are evident.