Estudio de factibilidad para la creación de un restaurante de cocina contemporánea cañari en el Cantón Cañar, 2024

Abstract

In Cañar canton, the consumption of local products and their traditional preparations has declined over time due to a reduction in consumption and shifts in dietary habits. This has had a detrimental impact on farmers, livestock breeders, and artisans in the canton, as a lack of sales has led to a decline in production of traditional products that are characteristic of the Cañari people, as well as their preparations. The research project proposes to carry out a feasibility study for the creation of a restaurant specialising in traditional cuisine with a modern twist. This will be achieved through a combination of descriptive and field research, which allows for the collection of accurate information on the current situation. In order to ascertain the viability of the proposed venture, a marketing study was conducted which revealed an identified demand of 69% for the services to be provided by the restaurant. This is a favourable outcome, given the nature of the services on offer. The technical study established the size and location of the restaurant, as well as the standard recipe, menu design, production prices, process manual. The administrative study presents the departments that will be used, structural and functional organisation charts, staff selection, function manual; The legal study investigates and addresses all matters related to laws, regulations, and permits that the establishment will handle. The environmental study determines the impact of the proposed restaurant operation, taking into account the mitigation measures to prevent adverse effects. The financial study presents the following results: The Net Present Value (NPV) is $184,049.81, the Internal Rate of Return (IRR) is 70.68%, and the Benefit-Cost ratio is $1.39. These indicators demonstrate that the project is viable and will be implemented. In addition, the project offers a new trend and gastronomic enhancement within the Cañar canton, providing five sources of employment in the location.