Estudio de factibilidad para la creación de una granja de producción y comercialización de cuyes, parroquia Santa Susana de Chiviaza, cantón Limón Indanza, año 2023

Abstract

The present investigation was carried out to execute a feasibility study to create the “Granja Chiviaza,” which will be dedicated to the production and commercialization of guinea pigs in the province of Morona Santiago. Today, the consumption of nutritious foods has taken more importance, which is why the idea of marketing a product that stands out with these demands has been raised; guinea pig meat has high protein and low levels of fat and outperforms other products on the market. In the present study, the descriptive quantitative method based on the application of surveys was used; the calculation of the sample was carried out based on the finite population formula, and according to this result, the survey was applied to 383 people from the province involved, and the qualitative method based on the analysis of the bibliographic information used. The feasibility study of the present project was developed with the help of the following research variables: Creative process, market study, business model, financial study, and research instruments such as surveys. These variables were fundamental to complement the study and publicize its viability. The application of the surveys was essential to know the supply, demand, and actual unmet demand of the province of Morona Santiago and the characteristics of the products that the population prefers. With the results obtained, it is concluded that the VAN is $ 10,937.41 and has an IRR of 24%, which means that the business is feasible and profitable.