Determinaciòn de la factibilidad para la implementación de un spa shamánico para la ciudad de Riobamba, provincia de Chimborazo.

Abstract

The present study aims to determine the feasibility for the implementation of a Shamanic Spa in the city of Riobamba, Chimborazo province. The issue addressed is to identify whether it is commercially, technically, legally, and financially viable to establish a spa with a focus on shamanic practices in this locality. To achieve this goal, a combined methodology was adopted, involving a qualitative and quantitative approach with field and documentary research techniques. Surveys were conducted with potential customers to understand their needs and preferences. Secondary data about the market and competition were also obtained to support the analysis. The results show a high demand for services related to spiritual practices and well-being, indicating favorable commercial viability. Additionally, it was found that the location and design of the spa are suitable to provide a unique and attractive experience. From a legal perspective, the requirements and permits necessary for the operation of the spa were identified, ensuring compliance with current regulations. The financial analysis shows that the project is profitable and has a high growth potential. A positive Net Present Value (NPV) and an Internal Rate of Return (IRR) of 57 % were calculated, indicating a solid and attractive investment.