Diseño de rutas turísticas inteligentes para la parroquia San Andrés, cantón Guano, provincia de Chimborazo

Abstract

The main challenge facing San Andrés village in the tourism area is the lack of information about its tourism resources and attractions. Despite having natural attractions, infrastructure and tourism services, these are not well coordinated or planned, which limits their exploitation and, consequently, their promotion. On teh other hand, this problem motivated the local administration and the Escuela Superior Politécnica de Chimborazo (ESPOCH) to collaborate in the project "Design of Intelligent Tourist Routes for the San Andrés village, Guano canton, Chimborazo province" in 2023 year. Being part of the "Design of a tourism management model based on the strategic axes of smart tourism for the San Andres town". The main objective of this research work was to make the most of the tourist resources of the area as a basis for the creation of routes that facilitate the promotion of tourism in San Andres. The methodology used focused on non-experimental qualitative research, which included document analysis and field work. In addition, tourism system tools, documents and inventory sheets provided by the Ministry of Tourism (MINTUR) and multi-criteria analysis were used, and the "Intelligent Tourism Destination" management model was also applied. As a result, the market study of the village was validated and updated and a multi-criteria analysis, which served as the basis for the creation of the tourist routes planned in the project. To sum up, this research made it possible to determine the supply and demand of the San Andres town, thus establishing 4 tourist routes based on the line of products applicable to each route, thus recommending that the population implement these products to their offer and update their official documents regarding the changes in the town.