Diseño de experiencias turísticas para la oferta turística cultural de Guano pueblo mágico.

Abstract

This research aimed to desing tourism experience for the cultural offer in Guano as a magical town, which was done through analytical, deductive, and field methods; gathering primary information through participatory observation and secondary information from reliable sources. On the other hand, the research was carried out in three stages, in the first stage the current state of tourism was evaluated where a situational diagnosisof tourism was developed,though the tourism system approach, in which the attractions and activities were analyzed through a series of field trips, thus identifying the activities that are carried out in each of the attractions. The second stage was to technically design the tourist experience in social networks, this was done through the experience bases through public segment, after which the objectives of the experience were determined, focused on the transmission and valuation of the cultural heritage of the canton. Also, the itinerary experience design was made, transmitting it to social networks and Airbnb. The third objetive is to establish the investment budget for the implementation of the tourism experience in social networks, the investment budget was prepared, within which the fixed investment was taken into account, as well as expenses, depreciation, and working capital allocated for the executionof the tourism activity. Seventy-one attractions were identified, 10% are immovable cultural manifestations and 90% are intangible cultural. Of these, 3 tourist and photographic experiences were technically designed. To sum up, it is recommended to publish, promote, and make key alliances whit wholesale travel agencies for future design of experiences.