Creación de una Startup para la venta de boletos y promoción de eventos a través de una aplicación web

Abstract

xiv ABSTRACT This academic work focused on addressing deficiencies in the event management of micro, small, and medium-sized producers in Riobamba. The absence of an efficient digital ticket office system led to issues such as poor accounting, loss of customers, and inaccurate sales estimates. The proposal involved developing a software-as-a-service product through a Startup, with the objective of boosting the growth of local producers and adapt to post-pandemic technological trends. The Business Model Canvas structured the business strategy, identifying customer segments, value proposition, distribution channels, customer relationships, sources of income, key resources, key activities, key partners, and cost structure. The result was a comprehensive ticket sales and event promotion service through a software prototype presented as a minimum viable product, which allowed to obtain feedback and data for future iterations. The financial analysis of the financing plan supported the viability of the entrepreneurship, projecting a return on investment and a cost benefit that, although limited, covered the costs. This solidified the feasibility and sustainability of the entrepreneurial project. This comprehensive approach positioned the initiative as an effective solution for event producers in Riobamba, appropriately addressing the challenges identified in local event management. Furthermore, it promoted innovation in the entertainment industry, contributing to regional development responsibly with the environment and eliminating any negative impact from physical waste (printed tickets, posters, signs, etc.).