Ilustraciones digitales sobre la cultura Salasaca, aplicadas a una línea de productos juveniles.

Abstract

Abstract The aim of this research was to create digital illustrations about Salasaca culture topics to apply them into a line of youth products, in order to make abstractions and graphic compositions of their daily life and their cultural expressions. In order to achieve an autonomous work, we made a graphic synthesis of the emblems, phenomena, expressions such as: religion, customs, traditions, behaviors, extracting several features that were used as resources for the development of the brand and illustrations. The observation cards allowed us to record and organize the information in a technical way, the surveys allowed us to obtain specific, precise and functional information from the involved group. These results were graphic compositions with characteristics and cultural identity of Salasaca people. For the creation of the digital graphics we used software such as Adobe Photoshop and Illustrator. We conclude that Salasaca people through cultural expressions have a legacy that will live from generation to generation. We recommend designers to consider illustration as an important discipline in the field of design and communication, as well as to recognize our Ecuadorian cultures to establish new projects and not to resort to those of other countries.