Caja semiótica de las fiestas populares representativas chimboracenses.

Abstract

The aim of this research is to develop a semiotic educational packaging system to promote the popular festivities representative of Chimborazo province. Over the years and with technological progress, the cultural identity of pre-adolescents and their sense of belonging to the country hasbeen lost, the lack or poor educational dissemination of these festivities and their cultural traitshas contributed to this problem. Therefore, in order to efficiently carry out the research process, documentation files of relevant authors in the cultural field were used to select the representative festivity of each of the ten cantons from the province of Chimborazo, and aninterview was conducted with an expert in semiotics. A technical file was made to obtain the features andrepresentative signs of each festivity, elements such as characters, instruments, places, chromaticsand images. The packaging design methodology used was made by Ma.Alexandra López Chiriboga, consisting of five important stages: identification of the problem, analysis and synthesis of the information, generation of ideas, development of proposals, prototype manufacturing, by means of this method we obtained a graphic line and the design of internal and external packaging, with concept inspired by the Bargueños and the old travel cases, with amuseistic approach.