Producción audiovisual para el fortalecimiento de sitios y actividades turísticas del cantón Guano.

Abstract

In the project, audiovisual products were designed to strengthen tourist sites and activities in Guano town; support was collected, identified, and determined to increase the dissemination of tourist sites and activities in Guano through audiovisual products and its characteristics such as history, culture, architecture, gastronomy, and relevant data were collected from the documentation and research. Bruce Archer's methodology was applied in three stages analytical, creative, and executive, accompanied by techniques and research tools, such as interviews with knowledgeable people about the sites and activities, and the use of observation sheets that were necessary to identify and classify. Subsequently, work was done on the audiovisual product design of the following stages that an audiovisual production requires from pre-production where the script was made, location analysis, and the work team was determined to move on to production where shots were collected. The sites and activities to continue with the postproduction where shots, color, and sound were worked on resulting in the audiovisual products validated through surveys with people involved in the tourism field affirmative and welcoming responses were obtained. It is concluded that the collection, research, and use of collection instruments allow for efficient data obtained; it is also recommended that the sources of information continue to be developed to have more efficient data.