Análisis de patrones de diseño y diagramación de la prensa ecuatoriana edición impresa y online desde el año 2015.

Abstract

The objective of this research project was to analyze the Ecuadorian press printed and online edition since 2015 through design and layout patterns to identify the graphic level. It started analyzing some covers and publications from January of some newspapers “El Comercio” and “El Universo” from 2015 to 2021. Two research methods were used for the analysis. The inductive method facilitated obtaining insight into particular subjects of the population. The covers analyze specific aspects such as fundamentals, composition, grid elements, layout, design patterns, circulation, and interactions of the publications. In addition, the historical research method managed to establish specific similarities, allowing to build the past, collecting in a synthesized way specific aspects for the knowledge of the evolution in terms of editorial design and layout of the print and online newspapers. The qualitative approach analyzes the particularities of the object of study. The quantitative approach was strictly used for the validation of the hypothesis. Resulting in 29 analysis matrices with their respective conclusions that ended up generating the comparative analysis of the changes experienced by "El Comercio" and "El Universo". It concluded that the newspapers have changed the aesthetic and functional aspects of their layout. In addition, these changes directly influence the interest of the readers. The use of reliable sources for the collection of information and the creation of comparative analysis matrices recommended knowing the operation of design and layout patterns in newspapers, both printed and online, as well as the correct use of grid elements as part fundamental of editorial design in the covers of the analyzed newspapers.