Evaluación del potencial turístico de la parroquia Pumallacta, cantón Alausí, provincia de Chimborazo.

Abstract

The main objetive of the following reseach is the evaluation of the potential tourism in Pumallacta, Alausí cantón, Chimborazo province, through the collection of secondary information and participatory action research. In the first stage, the situational diagnosis was validate through the review and systematization of the (PDyOT), technical projects, books, and electronic documents, which are related to territorial records and specific information of the parish, in which the study of the following components was carried out: biophysical, socio-cultural, economic, human settlements, mobility, energy, and connectivity; political-institutionaland citizen participation. In the second stage, the tourism market was determined to register and inventory a total of 17 tourist attractions of which 7 correspond to natural and 10 cultural manifestation. Of the total of attractions, 7 have hierarchy II, established by the criteria of the Ministry of Tourism of Ecuador, in the analysis of the demand national and foreing tourists are willing to visit and know the village, perform activities such as: walking, photograply, hiking, cycling, camping; in relation to the established is intended to generate bases for tourism development. In the third and last stage, it proposes the lines of tourism development to enhance the natural and cultural tourism of the territory in which a SWOT matrix was generated and from this, the critical nodes and key success factors were prioritized, the technical results revealed: 5 programs and 9 proyects, with an estimated budget of $143 300 for 5 years.