Diseño de una ruta patrimonial turística relacionada al ámbito religioso de la zona urbana del cantón Riobamba, provincia de Chimborazo.

Abstract

This research aimed to design a touristic heritage route related to the religious area of the urban zone in Riobamba canton, Chimborazo province. The Project was developed based on research and field methods, applying bibliographic review and survey techniques. To identify the religious heritage resources that have the potential to be tourist attractions, information was gathered from official documents provided by the Riobamba Tourism Directorate (DITUR). With this information, an analysis of the attractions, plants, and tourist services available in the canton of Riobamba was carried out, which can be used for the design of the tourist route. For the systematization of data, the Interpretative Potential Index (IPI) matrix was used to determine the scores and valuation reached by each tourist attraction based on the qualification parameters proposed by the matrix. The design of the tourist route took into account the data obtained from the surveys on the tastes and preferences of visitors, developed the route maps, the conceptualization for the proposal, itinerary, tourist signage, interpretative media, and dissemination strategies. As a result, a proposal was made for general route and three religious micro-tourist routes that can be developed on various dates throughout the year, these will have electronic elements such as QR code where general information on the routes, activities, and sites to visit can be found. To sump up, this project aims to reach the operation of the entire proposal, so it is recommended to establish inter-institutional relations between the DITUR and the Diocese of Riobamba in order to take advantage of religious cultural resources.