“Proyecto de creación de una caja de ahorro y crédito en el cantón Alausí, provincia de Chimborazo, año 2022.”

Abstract

This research project aimed to design a proposal for the creation of a savings and credit union in the Alausí canton, Chimborazo province, in order to provide financial products and services. This initiative arises from existing issues, as vulnerable sectors such as farmers and traders are excluded from the traditional financial system due to high interest rates, bureaucratic requirements, and excessive collateral demands imposed by financial institutions. This creates the need to establish a new organization that can meet the financing needs of the vulnerable population in the canton. For this study, a mixed-methods approach was adopted, applying survey techniques to the residents of Alausí. Additionally, a market study was conducted, which included a SWOT analysis to identify the strengths, opportunities, weaknesses, and threats faced by the organization. In the legal and administrative study, the requirements for establishing a savings and credit union were examined, following the regulations set by the Board of Monetary and Financial Policy and the Superintendence of Popular and Solidarity Economy. Finally, the financial study determined that the initial investment required for the creation and development of the project is $12,746.07. The project's feasibility was assessed through important indicators such as the Net Present Value (NPV), which amounted to $10,694.12. Since the NPV is greater than zero, it indicates that the implementation of the "San Pedro de Alausí" savings and credit union is feasible. The Internal Rate of Return (IRR) was calculated to be 28.57%, reflecting the profitability of the project. In conclusion, these results indicate the feasibility of creating the present project.