Plan prospectivo estratégico para la carrera de Administración de Empresas_ESPOCH, período 2023 – 2027

Abstract

This research is called Strategic Prospective Plan for ESPOCH Business Administration career, period 2023 - 2027, with the objective based on strategies that will guarantee the continuous improvement of quality in higher education. For its development, a quantitative and qualitative methodology was used, instruments such as the interview with the students of the career and workshops where they learned about the following shortcomings were applied: the academic day is not distributed adequately before the start of classes, the distribution of the students in the courses are distributed in an inequitable way, there is no career research center, there is a lack of student participation in community and social events. The Strategic Prospective Plan is developed by establishing propitious guidelines in planning, organization, direction, and control so that the activities help to achieve institutional growth through the fulfillment of its objectives in academic processes, linking research and administrative management, and training of different projects achieving efficient institutional development. Improvement strategies are proposed that help the academic performance of students to obtain quality professionals who can solve problems in society, and in the labor field so in this way be able to accredit the administration career with high-quality standards with a vision of the future solving current problems. It is recommended to the authorities, teachers, and students that make up the Business Administration Career to implement the strategic prospective plan to achieve the effectiveness of modern administrative and academic management, observing with the guiding elements and in this way provide professionals with theory and practice in the business area according to the policies indicated by the " Opportunity Creation Plan " and the Council of Higher Education (CES)